We are Watchers

Watchers was founded in 2021. Initially, we tested our ideas on our own B2C app and later moved the most successful strategies to a white labeled B2B SaaS platform.

Watchers provides an easily embeddable interactive layer for digital platforms, enabling users to engage, share, learn, discuss content and products, and support one another. Beyond community chats, we offer live streaming, engagement and copy widgets, gamification, AI assistants, and semantic analysis powered by first-party data.

Today, Watchers is a SaaS platform serving a wide variety of global platforms, connecting with an impressive audience from all over the world.

  • Capterra reviews

  • Cloudflare for Startups

  • Aim High Accelerator by AWS

  • Google for Startups

Trusted by
Admiral
Softlab
Digitain
Betboom
Lucky Slots
Toto
Mobinc
Lively
Freedom
Bitazza
Alternar
Jackpot City
Novomatic
World Clap Day

Vision

We envision a world where people are connected across the globe around the content they love, sharing their thoughts, emotions, and insights in real-time, and where they are not just consumers of content but active participants.

We constantly develop our solution to match human-first experiences with innovation. This empowers platforms to drive stronger engagement, cultivate loyal user bases, and achieve high growth.

Mission

We aspire to transform passive users into active participants, creating vibrant online communities that engage, communicate, and bond over shared experiences.

By doing this, we imbue platforms with deeper social value, enrich every interaction, help them grow their businesses, and build trusted communities of end-users.

Core values

  • Security

    All data must be secured, and all users must have a trusted space. This is our first priority.

  • Mastery

    We strive for the highest standards in our technology, customer service, and overall user experience.

  • Innovations

    We embrace innovation with purpose and precision. True innovation comes from deeply understanding the problems we solve and the impact of our solutions. Technology is not used for trends but to deliver measurable value.

  • Value Creation

    Our goal is to create value at every touchpoint. We deliver solutions that enhance performance metrics. For end users, we elevate their viewing experience, transforming passive consumption into active, communal activity.

  • Partnership

    We believe in the power of strategic partnerships. As a B2B SaaS provider, we work alongside our platform partners to help their unique values shine and deliver bespoke solutions that drive growth.

Leaders

Our highly dedicated team works worldwide to provide the best experience for our clients, their end users, and society. Please meet our leaders, who are happy to make your platform social.

  • Yana Barden

    Yana Barden

    CEO

    Two decades of entrepreneurial and executive leadership across media, entertainment, and technology sectors. Passionate about transforming the digital viewing landscape and bringing new values for brands.

  • Sergey Andreychenko

    Sergey Andreychenko

    CTO

    Twelve years of spearheading tech teams and designing infrastructure solutions. Sergey ensures the solution's technical excellence and scalability. His commitment is to build resilient and adaptable systems that can grow with partners' needs.

  • Adel Gaisin

    Adel Gaisin

    CPO

    More than ten years of crafting products for media, entertainment, and e-commerce industries. Adel is keen to use the product vision to create immersive and engaging user experiences for Watchers’ partners. He works closely with AI and machine learning, integrating these technologies into the product to make real-time engagement smarter and more personal.

  • Alina Kuzo

    Alina Kuzo

    Head of Content

    Alina’s over ten years of experience in entertainment media ensures a strong approach to content strategy creation and development. She has deep expertise in audience behavioural patterns. As a scholar in Communication studies, she helps companies, content, and users find the best match.

  • Vladislav Starostenko

    Vladislav Starostenko

    Product designer

    With over six years of experience in fintech and e-commerce, Vladislav specializes in designing user-centered digital products that balance business objectives with exceptional user experiences. He is passionate about solving complex problems through thoughtful design, helping teams create intuitive products that users enjoy and trust.

It’s easy and free to start building community

You can start with Watchers for free with no obligations required

Watchers can be integrated to any kind of platform with no restrictions from the tech stack

Watchers supports more than 40 languages

Watchers partners with Google, and provide infrastructure for any continent

Boost your platform with

Watchers embedded tools for ultimate engagement