case 2

We upgraded the FC app with community chats and other engaging tools for fans, increasing retention, fan loyalty, and direct sales of memberships, tickets, and merchandise.

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<h2 style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:24rem;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;letter-spacing:normal;line-height:30rem;margin:41rem 0px 24rem;orphans:2;outline:0px;padding:0px;scroll-margin-top:82.5px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;" id="heading-0">What we have provided</h2><ul style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:0.75px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;list-style:disc;margin:0px 0px 25rem;orphans:2;outline:0px;padding:0px 0px 0px 20rem;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Enabled marketing offers to promote ticket sales and merchandise.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Introduced badges for users with club memberships.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Added branded stickers and the ability to share pictures.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:0px;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2 style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:24rem;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;letter-spacing:normal;line-height:30rem;margin:41rem 0px 24rem;orphans:2;outline:0px;padding:0px;scroll-margin-top:82.5px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;" id="heading-1">User journey</h2><ul style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:0.75px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;list-style:disc;margin:0px 0px 25rem;orphans:2;outline:0px;padding:0px 0px 0px 20rem;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Fans can access the Fan Chat section in the menu and tab bar, where they find: a lobby chat for discussing club news and ongoing matches, themed chats on specific topics, dedicated chats for particular fixtures.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:0px;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul>

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<h2>New features for your users&nbsp;</h2><h3>Personal conversational AI bot&nbsp;</h3>Users watch and cheer on many various events on our clients’ platforms, and of course, they cannot be experts in all of them by default. So, they used to need to go somewhere else to Google and search for all the desired information about athletes, teams, results, and more. Now, they can get all of these right in a chat. Due <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-assistants">to AI Coach, an AI agent </a>that finds and shares sports info with your users in a private convo or in a public chat. Learn more about our new functions or try to ask AI Coach yourself <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/stands">on the demo stand.</a><h3>&nbsp;</h3><figure class="image"><img style="aspect-ratio:1500/1001;" src="https://storage.yandexcloud.net/watchers/0f123d9e-e296-40c5-9e9d-e2938b648aea.jpeg" width="1500" height="1001"></figure><h3>Educational videos</h3>We’ve added video guides that will help you to learn the admin panel, its settings and functions, and how to operate with the best results you can achieve.<h3>&nbsp;</h3>&nbsp;<h2>&nbsp;</h2>&nbsp;

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Metrics represent the count of unique users who engage with a digital product or service within a specific timeframe. These metrics are the primary way to quantify the reach, engagement, and recurring usage of an application.<h2>The Temporal Hierarchy</h2>The power of these metrics lies in their ability to capture usage behaviour across different periods. Every metric is calculated as the count of distinct user IDs that have triggered a predefined event within the following time frames:&nbsp;&nbsp;<h2>Critical Technical Considerations</h2>1. Defining the event to countA common pitfall in interpreting these metrics is uncertainty. Activeness is not a universal constant. Organisations define an active user based on their specific goals:<ul><li>Minimalist definition: A user who simply opens the application or faces a landing page.</li><li>Substantive definition: A user who performs a valuable action, like creating a post, completing a transaction, or watching a video.</li><li>Result: Comparing the active users of two different platforms is only valid if both entities define active users in the same way.</li></ul>2. Unique user duplicates clean upThe unique aspect is a critical technical constraint. These metrics must be cleaned up of duplicates. If a user logs in five times a day, they still have to be counted as one DAU. Systems typically handle this by tracking unique identifiers, like UserID, device ID, or hashed email, within the database logs for the specified query range.3. Meaningful Insights: The Ratio AnalysisAnalysts use these metrics to derive behavioural trends:<ul><li>Stickiness (also known as<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/growth"> engagement rate)</a>: It is calculated as MAUDAU​. This represents the percentage of monthly users who return to the product on any given day. A higher ratio indicates that the product has successfully woven itself into the user's daily habits.</li><li>Retention velocity: By comparing WAU to MAU, it is possible to estimate how frequently users fall out of the active user base, helping to identify potential churn issues.</li></ul>Why Context MattersThese metrics are &nbsp;dependent on the natural frequency of the product. An application designed for filing taxes has a high MAU but a naturally low DAU. Conversely, a news aggregator would be considered failing if its DAU was not significantly higher than its MAU. <o:p></o:p>

achivements

Discover how you can boost performance marketing by using the power of community, with almost any audience (including the silent ones) in your own app. 

Learn what community-led growth is, why it matters now, and how in-app communities help brands boost retention, engagement and organic growth across digital products.

Community-Led Growth: Definition, Strategies & Examples

Metrics represent the count of unique users who engage with a digital product or service within a specific timeframe. These metrics are the primary way to quantify the reach, engagement, and recurring usage of an application.<h2>The Temporal Hierarchy</h2>The power of these metrics lies in their ability to capture usage behaviour across different periods. Every metric is calculated as the count of distinct user IDs that have triggered a predefined event within the following time frames:<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:15.01%;"><col style="width:24.23%;"><col style="width:60.76%;"></colgroup><tbody><tr><td>Metric</td><td>Time Window</td><td>Typical Use Case</td></tr><tr><td>HAU</td><td>1 Hour</td><td>High-frequency apps (e.g., messaging, trading, live gaming).</td></tr><tr><td>DAU</td><td>24 Hours</td><td>Standard consumer apps, social media, productivity tools.</td></tr><tr><td>WAU</td><td>7 Days</td><td>Professional software, weekly utility apps.</td></tr><tr><td>MAU</td><td>30 Days</td><td>E-commerce, subscription services, low-frequency tools.</td></tr></tbody></table></figure><h2>Critical Technical Considerations</h2>1. Defining the event to countA common pitfall in interpreting these metrics is uncertainty. Activeness is not a universal constant. Organisations define an active user based on their specific goals:<ul><li>Minimalist definition: A user who simply opens the application or faces a landing page.</li><li>Substantive definition: A user who performs a valuable action, like creating a post, completing a transaction, or watching a video.</li><li>Result: Comparing the active users of two different platforms is only valid if both entities define active users in the same way.</li></ul>2. Unique user duplicates clean upThe unique aspect is a critical technical constraint. These metrics must be cleaned up of duplicates. If a user logs in five times a day, they still have to be counted as one DAU. Systems typically handle this by tracking unique identifiers, like UserID, device ID, or hashed email, within the database logs for the specified query range.3. Meaningful Insights: The Ratio AnalysisAnalysts use these metrics to derive behavioural trends:<ul><li>Stickiness (also known as<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/growth"> engagement rate)</a>: It is calculated as MAUDAU​. This represents the percentage of monthly users who return to the product on any given day. A higher ratio indicates that the product has successfully woven itself into the user's daily habits.</li><li>Retention velocity: By comparing WAU to MAU, it is possible to estimate how frequently users fall out of the active user base, helping to identify potential churn issues.</li></ul>Why Context MattersThese metrics are &nbsp;dependent on the natural frequency of the product. An application designed for filing taxes has a high MAU but a naturally low DAU. Conversely, a news aggregator would be considered failing if its DAU was not significantly higher than its MAU. <o:p></o:p>

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