achievements

case 2

We upgraded the FC app with community chats and other engaging tools for fans, increasing retention, fan loyalty, and direct sales of memberships, tickets, and merchandise.

case studio test 1

<h2 style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:24rem;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;letter-spacing:normal;line-height:30rem;margin:41rem 0px 24rem;orphans:2;outline:0px;padding:0px;scroll-margin-top:82.5px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;" id="heading-0"><strong>What we have provided</strong></h2><ul style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:0.75px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;list-style:disc;margin:0px 0px 25rem;orphans:2;outline:0px;padding:0px 0px 0px 20rem;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Enabled marketing offers to promote ticket sales and merchandise.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Introduced badges for users with club memberships.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Added branded stickers and the ability to share pictures.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:0px;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2 style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:24rem;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;letter-spacing:normal;line-height:30rem;margin:41rem 0px 24rem;orphans:2;outline:0px;padding:0px;scroll-margin-top:82.5px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;" id="heading-1"><strong>User journey</strong></h2><ul style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Graphik, sans-serif;font-size:0.75px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;list-style:disc;margin:0px 0px 25rem;orphans:2;outline:0px;padding:0px 0px 0px 20rem;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Fans can access the Fan Chat section in the menu and tab bar, where they find:<br>a lobby chat for discussing club news and ongoing matches,<br>themed chats on specific topics,<br>dedicated chats for particular fixtures.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:25rem;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-family:inherit;font-size:20rem;font-style:inherit;font-weight:400;line-height:32rem;margin-bottom:0px;margin-right:0px;margin-top:0px;outline:0px;padding:0px;position:relative;vertical-align:baseline;">Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul>

черновик кейса 2

 черновик кейса

efeee

case studies 2025

test

<h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">New features for your users&nbsp;</strong></span></span></h2><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Personal conversational AI bot&nbsp;</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Users watch and cheer on many various events on our clients’ platforms, and of course, they cannot be experts in all of them by default. So, they used to need to go somewhere else to Google and search for all the desired information about athletes, teams, results, and more. Now, they can get all of these right in a chat. Due </span></span><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-assistants"><span style="background-color:transparent;color:hsl(240,75%,60%);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">to AI Coach, an AI agent </span></span></a><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">that finds and shares sports info with your users in a private convo or in a public chat. Learn more about our new functions or try to ask AI Coach yourself </span></span><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/stands"><span style="background-color:transparent;color:hsl(240,75%,60%);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">on the demo stand.</span></span></a></p><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Giveaway-bot</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">You can run the giveaway quizzes for your users in a chat. Engage them more and grow retention at the same time: if your users joined the quiz, they will definitely come back to know the results. You can run such quizzes for all users or for those with specific badges.</span></span></p><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">The bot can be activated through the admin panel.</span></span></p><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">New opportunities in the back office</strong></span></span></h2><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">User profile, and search</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">You can find any user who visited your chat even once and use this userID or nickname. Besides this, you can check the last activity of these users, their avatars, nicknames, messages, as well as bans if they were banned and reports if they were reported. Using these user pages, you can also manage them, for example, reset avatars or nicknames if they break some rules.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Spanish back office</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">The back office interface switches the language according to your browser settings. Still, you can also choose the needed language manually.</span></span></p><figure class="image"><img style="aspect-ratio:1500/1001;" src="https://storage.yandexcloud.net/watchers/0f123d9e-e296-40c5-9e9d-e2938b648aea.jpeg" width="1500" height="1001"></figure><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Educational videos</strong></span></span></h3><p><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">We’ve added video guides that will help you to learn the admin panel, its settings and functions, and how to operate with the best results you can achieve.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Data on marketing offer usage</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">You can download the useIDs of users who viewed and engaged with your marketing offers, in-feed and pop-ups. You can reuse this info for more precise management of your promo and marketing activities.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Pre-moderation managing</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Now, even default blocking lists can be set up or turned off. Manage pre-moderation as you wish, and add new filter lists more conveniently.</span></span></p><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Additional control</strong></span></span></h2><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Limits for sharing</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">If you use any of our social widgets, you can restrict how many times users can send the same win, deal, or bet in a chat. The setting is optional; the number can be limited on the widget settings page on the admin panel.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Read-only mode opportunities</strong></span></span></h3><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">You can decide on your own how </span></span><a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.watchers.io/docs/read-only-mode-in-no-auth-zone#/"><span style="background-color:transparent;color:hsl(240,75%,60%);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">read-only mode</span></span><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"> </span></span></a><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">will look on your chat. You can add a button, link, or just explain what users should do to join the conversation. Also, you can set specific information widgets just for read-only users.</span></span></p><figure class="image"><img style="aspect-ratio:1500/998;" src="https://storage.yandexcloud.net/watchers/c8a01c43-543d-4bfa-be35-efe7d8199a83.jpeg" width="1500" height="998"></figure><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Small improvements</strong></span></span></h2><ul><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Badges with triggers: you can award your users not only for future actions but also retrospectively.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Communication mode became even more convenient: decide from a regular user or admin you want to communicate in a chat.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Video changes its layout when the user changes the device orientation while watching. So, video watching in a chat becomes more natural and habitual.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">We’ve started to inform you about the dashboard updates. See the exact time and date when the metrics were updated last.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Badge tooltips can be multilingual, as is your whole chat. Just add all necessary variations while setting up the badge, and the tooltips will be shown accordingly with the interface language of the user.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Users can send HEIX images in a chat.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">While creating the badge, you can use the HEX code to choose the specific colour.&nbsp;</span></span></p></li></ul><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">&nbsp;</p><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">And of course, besides this, we always work with the security of our chats to guarantee all our clients and their users the most comfortable and trusted environments for exchanging ideas and emotions.</span></span></p><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Get in touch</strong></span></span></h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please </span></span><a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="background-color:white;color:rgb(77,77,230);font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</span></span></a><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</span></span></p><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">&nbsp;</p>

achivements

Discover how you can boost performance marketing by using the power of community, with almost any audience (including the silent ones) in your own app. 

Learn what community-led growth is, why it matters now, and how in-app communities help brands boost retention, engagement and organic growth across digital products.

11Community-Led Growth: Definition, Strategies & Examples

<p>Metrics represent the count of unique users who engage with a digital product or service within a specific timeframe. These metrics are the primary way to quantify the reach, engagement, and recurring usage of an application.</p><h2>The Temporal Hierarchy</h2><p>The power of these metrics lies in their ability to capture usage behaviour across different periods. Every metric is calculated as the count of distinct user IDs that have triggered a predefined event within the following time frames:</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:15.01%;"><col style="width:24.23%;"><col style="width:60.76%;"></colgroup><tbody><tr><td><span>Metric</span></td><td><span>Time Window</span></td><td><span>Typical Use Case</span></td></tr><tr><td><strong>HAU</strong></td><td><span>1 Hour</span></td><td><span>High-frequency apps (e.g., messaging, trading, live gaming).</span></td></tr><tr><td><strong>DAU</strong></td><td><span>24 Hours</span></td><td><span>Standard consumer apps, social media, productivity tools.</span></td></tr><tr><td><strong>WAU</strong></td><td><span>7 Days</span></td><td><span>Professional software, weekly utility apps.</span></td></tr><tr><td><strong>MAU</strong></td><td><span>30 Days</span></td><td><span>E-commerce, subscription services, low-frequency tools.</span></td></tr></tbody></table></figure><h2>Critical Technical Considerations</h2><p><strong>1. Defining the event to count</strong></p><p>A common pitfall in interpreting these metrics is uncertainty. Activeness is not a universal constant. Organisations define an active user based on their specific goals:</p><ul><li>Minimalist definition: A user who simply opens the application or faces a landing page.</li><li>Substantive definition: A user who performs a valuable action, like creating a post, completing a transaction, or watching a video.</li><li>Result: Comparing the active users of two different platforms is only valid if both entities define active users in the same way.</li></ul><p><strong>2. Unique user duplicates clean up</strong></p><p>The unique aspect is a critical technical constraint. These metrics must be cleaned up of duplicates. If a user logs in five times a day, they still have to be counted as one DAU. Systems typically handle this by tracking unique identifiers, like UserID, device ID, or hashed email, within the database logs for the specified query range.</p><p><strong>3. Meaningful Insights: The Ratio Analysis</strong></p><p>Analysts use these metrics to derive behavioural trends:</p><ul><li><strong>Stickiness</strong> (also known as<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/growth"> engagement rate)</a>: It is calculated as MAUDAU​. This represents the percentage of monthly users who return to the product on any given day. A higher ratio indicates that the product has successfully woven itself into the user's daily habits.</li><li><strong>Retention</strong> velocity: By comparing WAU to MAU, it is possible to estimate how frequently users fall out of the active user base, helping to identify potential churn issues.</li></ul><p><strong>Why Context Matters</strong></p><p>These metrics are &nbsp;dependent on the natural frequency of the product. An application designed for filing taxes has a high MAU but a naturally low DAU. Conversely, a news aggregator would be considered failing if its DAU was not significantly higher than its MAU.<br><span style="color:black;font-family:&quot;Inter&quot;,serif;"><span style="mso-ansi-language:#0C00;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;;mso-fareast-language:EN-GB;"><o:p></o:p></span></span></p>

<p>Clara Shih, CEO of Salesforce AI, says, “In my career, I’ve never seen a technology get adopted this fast.”</p><p>That said, it’s getting harder and harder to tell which is human- and which is AI-generated content. And companies that develop Gen AI tools are aware of challenges and do their best to mitigate the risks.&nbsp;</p><p>Take <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.synthesia.io/">Synthesia</a>, one of the leading AI video-generation platforms. Their <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=UVNUCBUrHL0">technology creates</a> digital versions of real humans and uses them to generate full videos from plain text in a matter of seconds.</p><p>The company enforces stringent safeguards around avatar creation and the use of these videos. They proactively <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.synthesia.io/post/nist-red-team-test-content-deepfakes">stress test</a> their systems under rigorous, independent read-team evaluations. And they’re highly invested in preventing deepfakes and damaging content from slipping through.</p><p>With this context, let’s take a closer look at the main challenges of content filtering in the gen AI era.</p><h3>Harmful AI-Generated Content</h3><p>AI is trained on human-made content. By definition, its whole purpose is to be as realistic as possible. Plus, when someone uses AI content to harm, they’ll intentionally design it to bypass filters.&nbsp;</p><p>All these factors, combined with the volume and speed at which AI content is created, make it increasingly more complex to detect such instances. Hence, the growing number of resources designed to teach us how to tell what’s real and what's not.</p><figure class="media"><div data-oembed-url="https://www.youtube.com/shorts/LmLNusmA9wA"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/LmLNusmA9wA" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><h3>Over- and Under-Enforcement</h3><p>Over-enforcement occurs when a system has too strict thresholds or misinterprets sarcasm and harmless mentions as harmful. Wrongfully-sanctioned members become frustrated with their experience and may choose to step back (low engagement) or even step away from the community (high churn).</p><p>Under-enforcement occurs when a system frequently fails to detect high-quality harmful AI-generated content, coded words, and subtle threats, and under-blocks violations.</p><p>Members are exposed to this content, the platform suffers reputational damage and, in more serious cases, even legal risks.</p><p>None of these is desirable, and systems have to carefully balance their scores and thresholds to avoid model errors.</p><h3>Missing Context</h3><p>Imagine being banned from a gaming community for writing in the chat, “I’m gonna destroy you tonight.” That’s friendly banter that <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.researchgate.net/publication/383661768_The_Ethics_of_AI_in_Content_Moderation_Balancing_Privacy_Free_Speech_and_Algorithmic_Control#:~:text=Some%20of%20the%20challenges%20associated%20with%20AI,difficult%20to%20challenge%20or%20appeal%20moderation%20decisions.">AI may not interpret</a> as such, depending on the context it has. Often, factors like irony, sarcasm, cultural references, or in-jokes can make it harder to evaluate content in its broader context. &nbsp;Without deeper contextual queues, AI moderation systems can easily misinterpret intent and either miss violations or flag non-existent ones.</p><h3>Language Gaps</h3><p>The less familiar a language is, the less training data that the model will have, and the <a target="_blank" rel="noopener noreferrer nofollow" href="https://cdt.org/insights/content-moderation-in-the-global-south-a-comparative-study-of-four-low-resource-languages/">less reliable</a> its output will be. &nbsp;When content includes terms from languages like Maori, Welsh, Icelandic, or Basque, AI can wrongly flag as dangerous even the most harmless idioms or common expressions of those languages. All because the model doesn’t understand the nuance, since it hasn’t been trained on data that included it.</p><h2>Benefits of AI Content Moderation</h2><p>Paradoxically, AI is both part of the problem and part of the solution to moderation challenges. The benefits of automating processes with artificial intelligence are vast and powerful.</p><figure class="image"><img style="aspect-ratio:1500/999;" src="https://cdn.eu.watchers.io/0e29c084-217a-4b96-8a79-fe006d9acc40.jpeg" alt="how does ai moderation benefit platforms and users" width="1500" height="999"></figure><p>For starters, AI gives speed and scalability to any moderation system. Since the system operates on clear rules, it’s more likely to return more accurate results (as opposed to human moderators, who might interpret the same rule differently depending on who’s reviewing).</p><p>Also, with AI doing the heavy lifting and handling most moderation, humans are under less pressure. They have more bandwidth and mental clarity to interpret the fewer but more challenging situations that the AI sends in for revision.</p><p>Once a system is implemented, costs become more predictive, and the process finds its groove. With faster, more reliable moderation, users have an improved experience, which will directly impact community engagement.&nbsp;</p><p>DAU and retention naturally increase because members feel safe sharing and consuming content within the community.</p><p>UGC is an ecosystem that expands at lightning speed. In this ecosystem, AI moderation serves as the foundation that enables communities to scale in the safest possible ways.</p><h2>Best Practices for AI Moderation</h2><p>Success depends on whether you use a hybrid moderation system, how thoroughly you log decisions, and how often you audit and refine your system.</p><p>The following best practices will help you get there.</p><h3>Measuring and Tuning AI Moderation Quality</h3><p>Set-it-and-forget-it doesn’t apply to moderating with AI tools. You can’t let a system flag content without looking at how often it’s right (precision) and how much toxic content it correctly flags (recall). Or whether it scores false positives/negatives (over- or under-enforces).</p><p>Error analysis and threshold tuning are critical steps for improving the process.</p><h3>Policy Design, Appeals, Compliance, and Governance</h3><p>The moderation policy, along with the violation categories, is the bedrock. You must clearly define:</p><ul><li>What counts as a violation</li><li>What severity levels will the system use to categorise violations</li><li>What are the threshold rules (when to allow, escalate, or block)</li><li>How should the system proceed finding a threshold</li></ul><p>Any content decision has to be handled within a transparent appeal process. Moderating content involves operating with user data, which carries many legal responsibilities. The platform owner has to deal not just with building trust and transparency, but follow the regulations:</p><ul><li>GDPR privacy laws (data privacy and user consent)</li><li>Online platform regulations, such as the EU Digital Services Act (platform accountability and risk mitigation)</li><li>Safety requirements under the UK Online Safety Act (proactive detection and removal of illegal content)</li></ul><h2><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/ai-content-moderation-translation-and-insights-at-watchers">The Future of AI Moderation</a></h2><p>With Gen AI pervading online, moderation must focus on developing increasingly more complex and performative models that are:</p><ul><li>Multimodal: can evaluate various types of content simultaneously.</li><li>Context-aware: can understand the whole picture, not simply isolated elements, by examining an intent history, considering cultural nuances, and situational clues.</li><li>Agent-based: uses AI agents that can detect violations and act in real time.</li><li>Cross-contextual: notice the safety signals and share them across digital platforms, preventing repeated violations.</li></ul><h2>Build Safer In-App Communities with Watchers</h2><p>If you plan to build communities in-app, you need to protect your users. We offer community chats which are not only engaging but safe and trustful. We build <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/moderation">4-layer AI moderation</a> system and constantly develop and improve it. Learn more and get to know how to build safe space for users, <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-11">book a call with our team.&nbsp;</a></p><h2>FAQs About AI Moderation</h2><h3>What is AI moderation?</h3><p>It’s an automated process of reviewing and managing UGC by leveraging ML, NLP, and computer vision. AI moderation detects in real time content that’s harmful or violates policies and can block it directly or dispatch it for human moderation.</p><h3>How accurate is AI moderation?</h3><p>Moderating with AI is highly accurate, although results vary by use case and false positives/negatives still occur (especially with nuanced content). Modern systems keep humans in the loop for ambiguous contexts or high-stakes decisions.</p><h3>What are the problems with AI moderation?</h3><ul><li>Challenges in comprehending nuances that leads to false positive or false negative decisions)</li><li>Limited adaptability to slang, memes, and other conversations linguistics elements</li><li>Weaker performance with rarer languages and dialects</li><li>Difficulties in detecting evasion tactics, such as intentional misspellings</li><li>Limited ability to indentify with deepfakes</li><li>Reasons can be unclear</li></ul><h3>Is AI moderation better than human moderation?</h3><p>Rather than “better”, AI screening is faster and more scalable. While AI can cover a significantly higher volume of content in real time, it can’t do it all, and it still relies on human review for the less clear contexts. In practice, the best results come from combining AI with human moderation.</p><h2>References</h2><ul><li>Social media content moderation and removal - statistics &amp; facts | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.statista.com/topics/11495/social-media-content-moderation-and-removal/?srsltid=AfmBOoqolhMZCIuSImvb9FvMcKHXgNjhREZnnKDAdh_vPzx6v5oZPLu7#topicOverview">Statista</a></li><li>Data Never Sleeps 12.0 | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.domo.com/learn/infographic/data-never-sleeps-12">Domo</a></li><li>Inside Facebook’s African Sweatshop | <a target="_blank" rel="noopener noreferrer nofollow" href="https://time.com/6147458/facebook-africa-content-moderation-employee-treatment/">TIME</a></li><li>Five machine learning types to know | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.ibm.com/think/topics/machine-learning-types">IBM</a></li><li>What is natural language processing (NLP)? | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.techtarget.com/searchenterpriseai/definition/natural-language-processing-NLP">Tech Target</a></li><li>What is computer vision? | <a target="_blank" rel="noopener noreferrer nofollow" href="https://azure.microsoft.com/en-us/resources/cloud-computing-dictionary/what-is-computer-vision">Azure Microsoft</a></li><li>Perspective API | <a target="_blank" rel="noopener noreferrer nofollow" href="http://perspectiveapi.com/">Perspectiveapi.com</a></li><li>Open AI Platform - <a target="_blank" rel="noopener noreferrer nofollow" href="https://platform.openai.com/docs/guides/moderation">Moderation | OpenAI</a></li><li>Use of Natural Language Processing in Social Media Text Analysis | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.researchgate.net/publication/389027775_Use_of_Natural_Language_Processing_in_Social_Media_Text_Analysis">Research Gate</a></li><li>Natural Language Processing for Messenger Platform | <a target="_blank" rel="noopener noreferrer nofollow" href="https://developers.facebook.com/docs/messenger-platform/built-in-nlp/">Facebook</a></li><li>Build Natural Language Experiences | <a target="_blank" rel="noopener noreferrer nofollow" href="http://wit.ai/">Wit.ai</a></li><li>Vision AI | <a target="_blank" rel="noopener noreferrer nofollow" href="https://cloud.google.com/vision">Google Cloud</a></li><li>Amazon Rekognition | <a target="_blank" rel="noopener noreferrer nofollow" href="https://aws.amazon.com/rekognition/">Amazon</a></li><li>Our Approach To Responsible AI Innovation | <a target="_blank" rel="noopener noreferrer nofollow" href="https://blog.youtube/inside-youtube/our-approach-to-responsible-ai-innovation/">Inside YouTube</a></li><li>Synthesia’s Content Moderation Systems Withstand Rigorous NIST, Humane Intelligence Red Team Test | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.synthesia.io/post/nist-red-team-test-content-deepfakes">Synthesia Blog</a></li><li>Fact check: How to spot AI-generated newscast | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/shorts/LmLNusmA9wA">DCNews</a></li></ul><p>&nbsp;</p><figure class="media"><div data-oembed-url="https://www.youtube.com/shorts/LmLNusmA9wA"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/LmLNusmA9wA" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>

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Building communities around the brand or platform is a reliable way to increase retention and revenue. 

Discover the best in-app chat solutions in 2025. Compare top community chat platforms, SDKs & APIs to build real-time, branded communication inside your mobile or web app.